Over the last ten or so years, we’ve come leaps and bounds when it comes to diversity and inclusivity both on the runway and in pop culture. “I think growing up in a media that says you can have plus-size models on runways or fat influencers that it doesn’t feel the same to them,” he told Harper’s Bazaar of the Y2K resurgence. “I think because grown up in this environment of body positivity, it’s different,” she shares. When the trends resurfaced more than a decade later, the conversation had changed significantly.įashionista Editor-in-Chief Tyler McCall puts it, we’re in a much different place than we were in the 2000s (and the 2010s).
We saw this in the case of the Y2K resurgence, which originally peaked in popularity at the height of fatphobia. While it doesn’t excuse the fact that twee - as well as most other trends at the time - were almost exclusively dominated by cis, white, thin women, the resurgence of the trend doesn’t need to be rooted in this toxicity. And sadly, many TikTokers are already fearing that the twee resurgence will be “the beginning of the end.”Īs Lee says in another TikTok on the topic, we have an opportunity to bring back twee without the toxicity, and it’s actually not likely that the resurgence of the twee aesthetic will slingshot us back into 2012. It goes without saying that the problematic and exclusionary aspects of the aesthetic were amplified by the fact that Tumblr romanticised eating disorder culture in such an unapologetic way that you could quite literally scroll for hours on the #proana hashtag until you thought eating a slice of bread was akin to a war crime. While the style was also popular among plus-sized fashion bloggers, the vast majority of the ModCloth and Princess Highway outfits that flooded our Tumblr blogs rarely came in anything above a size 16. In an incredible display of irony from the trend that denounced the idea of being conventionally “cool”, the twee aesthetic was just as dominated by skinny, white, cis women as the low rise jeans and Juicy Couture tracksuits of the decade prior. It’s Not All Ballet Flats, Cardigans And RainbowsĪs is the case with most of the trends we’ve seen revived in recent years, twee culture is shrouded in nasty things (no, not just the ballet flats from Cotton On that gave you blisters). The trend has taken off so much that even Zooey Deschanel herself has jumped on the bandwagon. Not to mention, the trend has absolutely blown up on TikTok, with users sharing their 2010s twee to the sound of twee anthem Why Do You Let Me Stay Here? The resurgence of twee - and other Tumblr subcultures - was first predicted by trend forecaster and fashion writer Mandy Lee, who also notes that “clowncore” will be big in 2022.īut while clowncore may not have taken off just yet, twee certainly has - with a huge spike in Google searches for topics like “twee” and “twee fashion” in the last week alone. Zooey Deschanel, Alexa Chung and Zoella were the queens of twee and while you’d never admit that your style was a carbon-copy of a popular celebrity, you secretly wanted to be them.
Aesthetic tumblr movie#
You’d tell everyone about how much you loved The Perks Of Being A Wallflower - the book, not the movie because you liked it way before then - and your Tumblr was filled with Wes Anderson quotes you’d written on your vintage typewriter while listening to shitty ukulele covers of popular songs. To embody the twee aesthetic meant you’d never be caught dead without a quirky patterned shift dress (bonus points if it was cat print) layered over a collared shirt with a cute cardigan and some cat-eye glasses that were barely visible under your thick bangs. While the aesthetic dates back to the 1980s, it really found its footing in the mid-2010s, when it was deemed “the most powerful youth movement since punk and hip-hop” - according to journalist and cultural observer Marc Spitz in his 2014 book on the topic. “You’re Twee if you like artisanal hot sauce,” The Atlantic’s James Parker wrote in 2014. “You’re Twee if you hate bullies Twee’s core values include ‘a healthy suspicion of adulthood’ ‘a steadfast focus on our essential goodness’ ‘the cultivation of a passion project’ (T-shirt company, organic food truck) and “the utter dispensing with of ‘cool’ as it’s conventionally known, often in of a kind of fetishisation of the nerd, the geek, the dork, the virgin.”
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